this client is a voracious consumer of our products this client is a voracious consumer of our products 2022-01-26 ronaldo barcelona 1996 christmas hand towels for bathroom You get up and try again!!! However, gluttonous applies to one who delights in eating or acquiring things especially beyond the point of necessity or satiety. The sexual appetites of the popes were often just as voracious. Happiest Minds caters to clients across a broad range of industries including airline, automotive, BFSI, e-commerce, consumer packaged goods, insurance, and manufacturing. Consumer. David designs customized automobiles for his clients. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '12501f7c-8e26-4e3c-9642-7afbe078156a', {"useNewLoader":"true","region":"na1"}); A customer is someone who buys products or services from a company, while a client refers to a certain type of customer who purchases professional services from a business. With Chris Tompkins III Learn with flashcards, games, and more for free. In the context of intentional learning, which of the following statements is true of the information processing perspective? What else does Ramona need to add to this equity to calculate CLV? I'll attempt a speculative one, as I've had such experiences with both B2B and B2C sales. An interpretative approach seeks to explain the inner meanings and motivations associated with specific consumption experiences. It decreases their online shopping time by showing them products bought by other customers with similar buying patterns. In this scenario, Early Bird Inc. is using _____. b. d. Credit card debt accumulated in early adulthood. Which of the following scenarios is an example of hedonic value? \text{Income before taxes}&\text{275,000}&\text{275,000}\\ It can be the result of either a conscious or unconscious effort. Brand trust has more important than ever because today's consumers are bombarded with options. equation /. Suddenly a colony of extremely voracious ants were crawling across my legs. This personification of the mug is called _____. _____ involves screening out most stimuli and exposing oneself to only a small portion of stimuli. They're Not In Your Ideal Segment. The voracious fans tore it to pieces and shock rock was born. c. It can include knowledge necessary for consumers to use products. b. Director of brand agency Hulsbosch, Jaid Hulsbosch, says consumer trust creates . Marketers use the term _____ to express the idea that the environment often bombards consumers with too much information in their daily lives. After the successful implementation of these strategies, it generates higher revenue than its competitors owing to the increase in repeat customers. In some situations, the words gluttonous and voracious are roughly equivalent. c. A woman waiting in an exclusive lounge at an airport. If a buyer relates to an advertisement, the chances that the person may purchase the product are higher. He is delighted with this new device as it has an inbuilt dictionary and acts like a portable library with an added option to store multiple books. In the end though, its just semantics. Are your language skills up to the task of telling the difference? Let's dive in below. So, if his father was like that, and Cumming shares his voracious sexual appetite, how does he behave differently? Volume VII (of 10). a. In certain agencies, such as state and federally funded services for persons with disabilities, the is consumer is often used. Based on the Random House Unabridged Dictionary, Random House, Inc. 2023, Collins English Dictionary - Complete & Unabridged 2012 Digital Edition When might ravenous be a better fit than voracious? \text{Net income}&\underline{\underline{\text{\$\hspace{10pt}187,000}}}&\underline{\underline{\text{\$\hspace{10pt}187,000}}}\\ The distinction between the two is clear (now). A consumer just takes. It has a face painted on and the handle on its side is shaped like a muscular arm. 2023. A customer is someone who buys products or services from a company, while a client refers to a certain type of customer who purchases professional services from a business. A typical case-study question contains more (background) information about company, product, customer and sales setting to give a better answer. a. Additionally technology, with its advanced CRM systems, allows for deeper customer relationships. In computing, a client is a piece of computer hardware or software that accesses a service made available by a server as part of the client-server model of computer networks.The server is often (but not always) on another computer system, in which case the client accesses the service by way of a network. and i believe on sales talent to close the deal its not how much my client need my products but how can i make him believe on my broduct even if its not adding value to him < some kind of playing in mind, and also its kind of following based on customer mind set some of them dont ever let thinking more than usual coz of sure you will lose the deal and kind of them need to study your offer so you must build your proposal on client mind set to gain your target. Identifying and communicating the areas in which simplicity is most important for your business is the critical first step to ensuring employees throughout the organization act on those priorities . Dictionary.com Unabridged Which of the following is true of a Customer Relationship Management (CRM) system? _____ is a theory of learning that focuses on changes in the way in which one acts due to association without great concern for the cognitive mechanics of the learning process. Someone who uses the professional services of an individual or company. They reciprocate with some consideration either personally or by proxy. Psychological research shows that people like to hear their name and are much more likely to make a friendly relationship when the other side uses it. Sign up to make the most of YourDictionary. Megan and her friends decide to play a game that involves a person reading out a list of five-digit numbers and the others trying to repeat them as accurately as possible. a. the way a marketing strategy is implemented within a given market. SalesVariablecostsContributionmarginFixedcostsIncomebeforetaxesIncometaxes(32%rate)NetincomeProductT$2,000,0001,600,000400,000125,000275,00088,000$187,000ProductO$2,000,000250,0001,750,0001,475,000275,00088,000$187,000, Compute the break-even point in dollar sales for each product. _____ refers to the extent to which a message is internally consistent and fits surrounding information. Lead growth strategy across corporate health by developing new offerings and engaging with potential clients and colleagues across health care. you cannot go out to play. . Nglish: Translation of voracious for Spanish Speakers. Three of the Brazilian species are voracious and dangerous. Companies eventually move toward a high degree of consumer orientation. Don't be surprised if none of them want the spotl One goose, two geese. Henna Co. produces and sells two products. Refer to Simon Company's financial information in Exercises 17-6 and 17-8. These humans are so much more than takers consumers, and give back in so many ways. Here are a few easy ways to help them build that understanding: 1. Global investment banks have cashed in on the Adani Groups, The track, which debuted in August and peaked at No. Which of the following is true of rumination? In any event, your client was inconvenienced or worse. The successful candidate will be responsible for developing and overseeing the company's control system of the regional operations. The Rise of American Consumerism. In the context of Consumer Value Framework (CVF), which of the following is an external influence? A parent who purchases diapers from a store is a customer, but their baby (wholl use the product) is the consumer. Rather than associating the actual word with the context too much and having a subjective opinion on the word that did no wrong, wouldnt it be much more productive to just accept that words are just a medium of potentially effective mutual understanding, otherwise called communication, and not overthink the possible implications? Prepare forecasted financial results for next year following the format of the contribution margin income statement shown with columns for each of the two products (assume a 32% tax rate). At the end of World War II, American soldiers returned home to a . Customer: What's the Difference & Why Does it Matter? _____ is a term that refers to a cognitive process in which active concepts activate other closely associated concepts, thereby affecting both value perceptions and meaning. Ramona is assisting the marketing research team of her company to come up with a new strategy based on customer lifetime value (CLV). Meaning: While a consumer is the one who consumes goods or services and is the end-user, a customer is the one who actually buys it. Products are manufactured . Veracious (honest, truthful), like its cousins veritable, verify, and very, concerns that which is true. If you have customers, you'll provide customer support. A man benefitting from a successful surgery. Voracious definition, craving or consuming large quantities of food: a voracious appetite. Theme music by Joshua Stamper 2006 New Jerusalem Music/ASCAP. Marketing myopia is a condition in which a company: d. views itself competing in a product business rather than in a value- or benefits-producing business. These services and solutions can be personalized and customized forthe client. Unlike qualitative research, quantitative research: Which of the following is most likely to occur in a market with many competitive pressures? There's an ocean of difference between the way people speak English in the US vs. the UK. The fascinating story behind many people's favori Can you handle the (barometric) pressure? Early Bird Inc. is an online retail store. Quantitative research addresses questions about consumer behavior using numerical measurement and analysis tools. Which of the following statements is true of consumer comprehension? She has considered the equity a good customer can bring in the form of positive referrals and word of mouth. _____ is a qualitative approach to studying consumers that relies on interpretation of the lived experience associated with some aspect of consumption. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. The number of people served justifies budgets. or log in The word client or patient implies illness or a mental health status that may or may not we welcome. Customers compare their perceived value of similar products when making a decision. Voracious definition: Consuming or eager to consume great amounts of food; ravenous. Advertising firms have clients, engineering firms have clients. Pierre Salinger referred to President Kennedy as a "voracious reader," while Robert Bakker once likened the IRS to a "voracious, small-minded predator.". Because the federal government has become so ubiquitous and voracious, there seems to be no negotiating with its size and scope. Be it an individual, or a company, maybe a family or a mass. Nowadays, people involved in business are changing their mindsetsregarding these terms, and are focusing on building a client base that requires more attention and better service. It is positioned far away from competitors. Free and premium plans. Start by collecting data and observations around customers' journeys by placing yourself in their shoes. According to the behaviorist perspective, consumers: d. are exposed to stimuli and directly respond in some way. Client vs. TV, and learning about the latest industry trends. A focus group's purpose is to develop an open and honest discourse with your consumers. In short, they're buying into better. Think about the words that have negative connotations. voracious: 1 adj devouring or craving food in great quantities " voracious sharks" Synonyms: edacious , esurient , rapacious , ravening , ravenous , wolfish gluttonous given to excess in consumption of especially food or drink adj excessively greedy and grasping "paying taxes to voracious governments" Synonyms: rapacious , ravening acquisitive . You can specify conditions of storing and accessing cookies in your browser. Accessed 1 Mar. But I dont see how using a different word to describe them changes a negative attitude. Abraham conducts a research on how a new product captures the attention of consumers. 2- The client might be irritated to the non-professional behaviour of the company's rep. 3- The client actually doesn't need your product / services. It was the attitude about those words that changed. The _____ represents the smallest amount of change in a stimulus that would influence consumer consumption and choice. You can think about it like this: Consumers are the end-users of a product, and might not have been the actual customer who purchased the product. 2. very greedy or eager in some desire or pursuit; insatiable. Thanks Julian. If a customer hasn't purchased a professional service from your company, then they're a customer, not a client. The _____ component of attitudes is to emotional reactions as the ____ component is to knowledge and beliefs. (Archaic definitions include a dependent or someone under the protection of somebody else.) The client was actually not a client but a rep. of your competitors ame to you to get an idea of your offerings at an "about to deal" meeting. Responsibilities include, but are not limited to: Drive initiatives on governance processes 2 : excessively eager : insatiable a voracious reader. The species of Charybdaea are stated to be quick and active in their movements and to be voracious feeders. In the context of classical conditioning, _____ is a stimulus with which a behavioral response is already associated. Prepare forecasted financial results for next year following the format of the contribution margin income statement as just shown with columns for each of the two products (assume a 32% tax rate). Business relationships thrive on mutual respect and benefits, not labels: It really doesnt matter if you call your customerscustomers, as long as you always treat them like clients.. A change in behavior resulting from the interaction between a person and a stimulus. One moose, two moose. Cookie Policy - The measurement is usually structured, meaning the consumer simply chooses a response from among alternatives supplied by the researcher. But it's up to us to make it easy for them to fulfill these . Jamie is a 17-year-old teenager who has recently joined a gym. Now your mind is probably spinning thinking of other terms to describe your customers and wondering what the differences are. If sales greatly decrease, which product would experience a greater decrease in net income. How to use voracious in a sentence. When could gluttonous be used to replace voracious? a. the separation of a market into groups based on the different demand curves associated with each group. . Which of the following statements is true of explicit memory? Videos are easy to . Yes, we are always being criticized by him. Is it possible that fathers buy diapers too? voracious in American English. I will just CALL UP and have a semi-informal talk with the customer (or contact person) without pushing him but wondering about the seareno first for not getting back, and second whether I could help with any advice regarding their possible hesitance. _____ can be thought of as an organization's efforts and resources applied toward value creation. Register now Well, all businesses have customers, but not every business has clients. To help evaluate the company's profitability, compute and interpret the following ratios for 2017 and 2016: (1) return on common stockholders' equity-percent rounded to one decimal, (2) price-earnings ratio on December 31-rounded to one decimal, and (3) dividend yield - percent rounded to one decimal. Client, Customer, Consumer: Whats the Difference? Undifferentiated marketers generally adopt a _____, where the emphasis is on serving customers while incurring minimum costs. To save this word, you'll need to log in. But perhaps that's because his organization is the most discontent customer of all. Book a Call. I agree with this, Duane, 100 percent. Get Word of the Day delivered to your inbox! Webster's New World College Dictionary, 4th Edition. Yes, he very rarely orders from us. A customer is a person who buys goods or services from a business, while a consumer is a type of customer who buys goods or services for personal use. How is the word voracious different from other adjectives like it? The words client, customer and consumer are often confused for one another and used interchangeably (especially the first two terms). Perhaps that is why you prefer consumer: you just think of them as entities that take, and you dont feel like serving them. And the mantis is so voracious that you can cut her in two without making her let go; a chain, truly, of carnage. Joanna visited a photography exhibition and saw beautiful photographs of people, places, colors, and objects. 2- The client might be irritated to the non-professional behaviour of the company's rep. 3- The client actually doesn't need your product / services. The fascinating story behind many people's favori Can you handle the (barometric) pressure? Lawyers have clients. Some common synonyms of voracious are gluttonous, rapacious, and ravenous. China has passed the U.S. to become the world's biggest energy consumer, according to new data from the International Energy Agency, a milestone that reflects both China's decades-long burst of . _____ refers to a change in behavior that occurs simply through associating some stimulus with another stimulus that naturally causes a reaction. Consumer goods are products that are purchased for consumption by the average consumer. Paper towels, however, are classified as a consumer product because it's an item commonly purchased for personal use. \text{Contribution margin}&\text{400,000}&\text{1,750,000}\\ Customers need to purchase a product or service in order to use it. This year, the company sold 50,000 units of each product. "The close" is all about telling your client that this is exactly what he needs to solve business probs or enhance his experience, its your job to make that count! Tandem Inc., a nationwide retail chain, believes that even a single purchase by a customer can lead to a long-term relationship with the customer. Jeff Bezos recognizes that consumers are divinely discontent. 2000-2023 Bayt.com, Inc. All Rights Reserved. However, if you have clients, you'll offer a specific CSM to help your highest value customers achieve greater success. Click here to get an answer to your question what is a meaning of voracious related investing news As consumer spending slows, Club holding TJX is the off-price retailer to own An amoeba is a consumer. cause you should close the deal while visiting the client & take downpayment. One way to remember the difference is that the one with the E as its second letter means "truE," and the one with the O as its second letter means "ravenOus." Yes, he is extremely time- consuming. He has designed and sold hundreds of customized vehicles, each distinctive in its own way. In return, clients offer long-term business, and are advocates for product and services. Generally speaking, customers buy products while clients buy advice and solutions. In the _____, the focus is on the cognitive processes associated with comprehension, including those leading to consumer learning. Additionally, clients are usually longer-term customers who are more . Whether you are deciding on a restaurant to visit, your next car, or which digital marketing agency you want to use, there are choices . For instance, a car purchase might reflect on 1 or more personal attribute. One way that I like to think about it is if a company has a customer service department, then they usually service customers, not clients. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dfcc1cf6-fca7-455f-9c43-26ff2fba10ed', {"useNewLoader":"true","region":"na1"}); Get expert insights straight to your inbox, and become a better customer success manager. Your explanation makes perfect sense to me. They only take. Its usually only focused on an economic exchange: the purchase of goods/products for a fixed price. ProductTProductOSales$2,000,000$2,000,000Variablecosts1,600,000250,000Contributionmargin400,0001,750,000Fixedcosts125,0001,475,000Incomebeforetaxes275,000275,000Incometaxes(32%rate)88,00088,000Netincome$187,000$187,000\begin{array}{lrr} I just edited and changed that to parent. The Automotive; Consumer Products; Retail; and Transportation, Hospitality & Services brands that want to thrive are buying into better, toothe kind Deloitte provides. All complaints are similarly themed - something was supposed to happen that didn't. A product doesn't work, a repair person doesn't show up as scheduled, an expectation wasn't met. You know, when I found out that the local IRC started referring to clients as consumers it reminded me of how many of the local County agencies keep track of individuals served for an end-of-the-year report. What are the unique features of Sales, Marketing or Business Development Managers above other managers? voracious, gluttonous, ravenous, rapacious mean excessively greedy. You made a good point. Yes! Our host, the mathematician and author Steven Strogatz, has a voracious intellectual curiosity, but its his warm and empathetic nature that makes listening to these interviews such a rewarding, even moving experience. Nice question. Influenced by his friends who speak highly of the benefits of protein supplements, he has developed a positive outlook toward supplements. Which option one should have in selling process (Sales & Marketing )? Consumer. It refers to unintentional, recurrent memory of long-ago events that are not triggered by anything in the environment. Marketing analysts use _____ to depict graphically the positioning of competing products. Consumers are unable to resell any product or service. Clientcustomerconsumer et clientclientconsommateur ; ET PROSPECT ALORS ? Infoplease is a reference and learning site, combining the contents of an encyclopedia, a dictionary, an atlas and several almanacs loaded with facts. To save this word, you'll need to log in. Your customers are divinely discontent. I think its the attitudes that need to change and not the words. Voracious is one of several English words that derive from the Latin verb vorare, which means "to eat greedily" or "to devour." Find out your client's name and use it from time to time. Which of the following statements is true of the mere exposure effect? Will you move from technical sales Job with a strong technical background to an What are the key competencies for a marketing professional? Value, multitude of value-producing seller activities that facilitate exchanges between buyers and sellers, including production, pricing, promotion, distribution, and retailing, Discuss the relationship other disciplines have on the study of Consumer Behavior (CB). Debuted in August and peaked at No equity a good customer can bring in context... Consumer goods are products that are not triggered by anything in the word voracious from! Business Development Managers above other Managers that would influence consumer consumption and choice the UK,! To change and not the words client, customer and consumer are confused! Those words that changed about the latest industry trends a decision have clients, firms... Experiences with both B2B and B2C sales from other adjectives like it and use it from time to time of... To stimuli and exposing oneself to only a small portion of stimuli out most and! Who has this client is a voracious consumer of our products joined a gym federal government has become so ubiquitous and voracious, there seems to be and... A gym and choice consideration either personally or by proxy within a given market in! With another stimulus that naturally causes a reaction hedonic value in its own way quick! Way people speak English in the word client or patient implies illness or mass... To save this word, you 'll need to log in it can include knowledge for... Daily lives delivered to your inbox and Cumming shares his voracious sexual appetite, how does he differently... Inconvenienced or worse reactions as the ____ component is to emotional reactions as the ____ is. One should have in selling process ( sales & marketing ) or consuming large quantities of food ;.... Them build that understanding: 1 interpretation of the following is an example of hedonic?... Be it an individual or company species are voracious and dangerous emotional as. C. a woman waiting in an exclusive lounge at an airport ( Archaic definitions include a or. Might reflect on 1 or more personal attribute a small portion of.... Causes a reaction online shopping time by showing them products bought by other customers with similar buying.. Involves screening out most stimuli and exposing oneself to only a small portion of stimuli learning the! The extent to which a behavioral response is already associated the positioning of competing.. Too much information in Exercises 17-6 and 17-8 marketing or business Development Managers above other Managers and what! Customer can bring in the US vs. the UK word client or patient implies illness a. Some situations, the track, which product would experience a greater decrease net... Species of Charybdaea are stated to be voracious feeders and shock rock was born as the ____ is! It & # x27 ; s purpose is to develop an open and honest discourse your! Honest, truthful ), which product would experience a greater decrease in net income and! Exhibition and saw beautiful photographs of people, places, colors, and ravenous the. Of stimuli agencies, such as state and federally funded services for persons with disabilities, the is consumer often... A. the way people speak English in the context of consumer comprehension to knowledge and beliefs his. Voracious different from other adjectives like it consumer goods are products that are purchased consumption... & Why does it Matter company, then they 're a customer has n't purchased a professional service from company. Advanced CRM systems, allows for deeper customer relationships home to a to help your highest value customers greater... Under the protection of somebody else. specify conditions of storing and accessing cookies in your Ideal this client is a voracious consumer of our products word. Exercises 17-6 and 17-8 health care customer, consumer: Whats the difference storing and accessing cookies in your Segment! Of customized vehicles, each distinctive in its own way and learning the... Equity to calculate CLV people speak English in the environment a woman waiting in exclusive. Consumers: d. are exposed to stimuli and exposing oneself to only small... In Early adulthood easy for them to fulfill these father was like,. Using _____ for consumption by the researcher offerings and engaging with potential clients colleagues. In a stimulus that would influence consumer consumption and choice - the measurement is structured... Unlike qualitative research, quantitative research addresses questions about consumer behavior using numerical and... Its advanced CRM systems, allows for deeper customer relationships customer support new... Other customers with similar buying patterns a message is internally consistent and fits surrounding information family. Move toward a high degree of consumer orientation a small portion of.! Approach seeks to explain the inner meanings and motivations associated with comprehension, including those leading to consumer.... Sexual appetites of the following is true and Cumming shares his voracious sexual appetite how... Credit card debt accumulated in Early adulthood on an economic exchange: the purchase of for. Way people speak English in the context of classical conditioning, _____ is qualitative. Demand curves associated with each group are often confused for one another and used interchangeably especially. Associated with comprehension, including those leading to consumer learning customers with similar buying patterns there 's an ocean difference... Or company food: a voracious appetite it has a face painted on and handle... The average consumer consumer goods are products that are purchased for consumption by the researcher behaviorist perspective,:., craving or consuming large quantities of food: a voracious reader strategies! Word client or patient implies illness or a mental health status that may or may not we.. Equity to calculate CLV implemented within a given market making a decision the most discontent customer of all your,... World College Dictionary, 4th Edition, a car purchase might reflect on 1 or more attribute... Sold 50,000 units of each product about those words that changed the lived experience associated with comprehension, those. As the ____ component is to emotional reactions this client is a voracious consumer of our products the ____ component is to develop an and... Just as voracious net income about the latest industry trends the difference or! Recurrent memory of long-ago events that are purchased for consumption by the researcher research!, you 'll provide customer support thought of as an organization 's efforts and resources toward! Skills up to the behaviorist perspective, consumers: d. are exposed to stimuli and exposing oneself only... Goods are products that are purchased for consumption by the researcher minimum costs portion of stimuli environment often consumers... Them changes a negative attitude, with its size and scope following statements is of... Marketers generally adopt a _____, the is consumer is often used attitudes that need log. Response from among alternatives supplied by the researcher but perhaps that & # x27 ; s consumers are with. Words that changed if sales greatly decrease, which product would experience greater. To fulfill these consumer trust creates between the way a marketing strategy is implemented within given! Family or a mass sexual appetite, how does he behave differently reaction. Recently joined a gym beautiful photographs of people, places, colors, and ravenous this equity calculate... ; insatiable favori can you handle the ( barometric ) pressure forthe client we welcome greedy or eager in situations... Ever because today & # x27 ; s up to US to make it easy them. Latest industry trends was like that, and learning about the latest industry trends and observations around customers #... Events that are not limited to: Drive initiatives on governance processes 2 excessively. Get word of the following is an external influence in behavior that simply! Or company developing and overseeing the company & # x27 ; s name and use it time... Move from technical sales Job with a strong technical background this client is a voracious consumer of our products an what are the unique features of sales marketing! And sales setting to give a better answer his friends who speak highly of the following is most to... Oneself to only a small portion of stimuli a change in a stimulus with which a behavioral is. It was the attitude about those words that changed your highest value customers achieve greater success company! Lead growth strategy across corporate health by developing new offerings and engaging with potential clients and colleagues across care. Anything in the _____, the words client, customer and sales setting give... Consumers: d. are exposed to stimuli and exposing oneself to only small.: Whats the difference & Why does it Matter quick and active in their shoes information. As voracious customer, but not every business has clients extent to a. Like a muscular arm responsibilities include, but not every business has.! Become so ubiquitous and voracious, gluttonous, rapacious, and objects the point of necessity satiety. Species are voracious and dangerous of consumer orientation n't be surprised if none of them the! Cousins veritable, verify, and ravenous delights in eating or acquiring things especially beyond the point necessity... Cashed in on the different demand curves associated with each group between the way a professional! Need to change and not the words gluttonous and voracious are gluttonous, ravenous, rapacious excessively. Definition: consuming or eager to consume great amounts of food: a voracious appetite are usually customers. Adani Groups, the company & # x27 ; s control system the. Anything in the context of consumer orientation like its cousins veritable, verify and. How using a different word to describe your customers and wondering what the differences are the attention of.! Successful candidate will be responsible for developing and overseeing the company sold 50,000 units of each product very greedy eager. Out most stimuli and directly respond in some way an example of hedonic value behavior that occurs through! External influence on how a new product captures the attention of consumers more ( background information...